You’re competing for market share in an industry that pulls $65 billion annually. Naturally, the quality of your repair work and customer care are essential to your success, but it is through smart and efficient marketing that you can extend your reach and grow your business. Marketing lets people know why they should choose you over your local competition.
Marketing Plan for Auto Repair Shop
Understand your current market
Whenever we’re asked to start a new marketing campaign we look towards your current competitors.
Local businesses, especially service business build their customer base a few ways.
- Word of Mouth
- Existing Customers Referrals
- Newspaper and TV Ads (Traditional Advertising)
- Social Media / Online
Online Competitive Analysis Tools
As well as tracking backlinks and rankings, Spyfu has a great keyword feature showing how many keywords your competitors rank for and how much their keyword focus overlaps with yours. Several features are available for free (with data limits), prices start from $33/month and there is a 30-day money back guarantee.
You can get some great insight by looking at the people who follow your competitors on social. With Audiences you can analyze a following and look at their demographics, influencers, and the content they share.
You can even download their followers as a list to target them with competitive Twitter ads. Very handy.
Ahrefs is a great SEO and keyword research tool. You can use it to see what your competitors are ranking for, how much organic traffic they’re getting, and see what content of theirs is performing the best. It’s not too expensive either.
You can also compare domains to see content gaps, track specific keywords over time, while they’ve also added keyword data for sites like YouTube, Baidu, and Amazon.
A wide range of link analysis is available, including an overview of backlinks, country and industry breakdown, and link age. Links have all been confirmed as active in the last 90 days. The free account is detailed, but access to the full range of SEO tools starts at $49.95.
How to Create a Winning Marketing Plan
Marketing success begins with a professional evaluation. That should always be the first step in developing a targeted, result-oriented marketing approach. This fact finding process is an important part of assessing and accurately detailing your current marketing status, as well as what’s working and what isn’t. Compare those results to your marketing and auto shop business development goals.
When you engage marketing professionals, you’ll see why your website, social media and customer feedback matter. The blueprint to achieving your marketing and business growth goals is built upon that type of data, providing a targeted marketing strategy designed to get your business where you want it to be in a very competitive market.
Professional Marketing is an Investment
Like automotive repair work, efficient, successful marketing today requires technical skill and diagnostic ability. You could probably handle many of your own marketing tasks, like some of your customers could handle many of their own automotive repair and maintenance tasks. However, that may not be the best use of your time. You may be better served by investing in a proven auto repair shop marketing strategy, just like your customers are better served by having you handle their repairs quickly and professionally.
As you learn more about how to create a winning marketing plan, you soon realize there’s more than meets the eye to skilled, result-oriented marketing strategies. Marketing is a multi-tiered process in today’s technologically enhanced climate. A website is a must, as is high quality, interesting and useful search engine optimized (SEO) content.
Not only do you need to consider website design, but also how that design will play when viewed via a screen, on any device. After all, if someone breaks down on the road, odds are that it will be their mobile phone they use to find the closest, best-rated auto repair shop. Blogs and social media are also important to lead generation and other aspects of data collection essential to a targeted marketing strategy.
When you invest in professional marketing, you invest in the future of your business. Professional marketing can help grow your business by using multiple communication channels effectively. More importantly, professional marketing allows you to leverage the modes of communication that people actively use today. The old ways of marketing are simply no longer up to the task, not in terms of how people obtain and use information today.
To take advantage of that opportunities for success in the automotive repair industry, it’s crucial to position yourself carefully when it comes to marketing. Call Cody Tucker at 9034565619 for a free marketing consult and learn how to put a winning plan into action that will leave you doing what you’re best at. Repairing cars!